mashup* Advisory Board

mashup Event LLP is run by Tony Fish & Simon Grice with the able, willing and expert support of the advisory board, whom included

Neil McCartneyNeil McCartneyNeil McCartney is managing director of McCartney Media, a consultancy specialising in telecommunications and media. He is a regular contributor to publications such as the Financial Times, Wall Street Journal and The Guardian and is frequently called on to speak at conferences and to provide expert analysis for television and radio programmes. He has a number of private clients, handles business development for the British Independent Film Awards and also acts as a London representative for the Moscow International Film Festival.

Neil has more than 25 years of experience commentating on and analysing these sectors. He was the founding editor of Telecom Markets, Mobile Communications and Screen Finance, the Financial Times newsletters, which he ran for the FT for more than 12 years, along with a number of other titles. During this time he chaired the judging panel for the FT Global Telecoms Awards.

Saul Klein, Index VenturesSaul Klein, Index VenturesSaul Klein joined the London office of Index Ventures as a venture partner in 2007. He works closely with existing portfolio companies and his areas of investment focus include internet, online advertising and the ecommerce space. Before joining Index, he served as the global vice president of marketing and e-commerce for Skype (recently purchased by eBay), where he is currently still advising the company on strategic projects. Prior to Skype, Saul co-founded and served as CEO for Video Island, an Index-funded venture that recently merged with LoveFilm to become Europe’s leading online DVD rental and movie download service. He was also a founding partner of The Accelerator Group, where he was an active seed investor in both US and European start-ups including Moo.com, SpotRunner, Edgeio, Daylife, Stardoll and Last.fm. Saul held management positions at Microsoft headquarters in Redmond within the Web Platform Services Group; served as the senior vice president for Firefly Network (acquired by Microsoft), and was director of digital communication at WPP’s Ogilvy & Mather Worldwide. He currently serves on the board of directors of bridges.org, an international non-profit which works to promote the effective use of information and communications technology in developing countries and he was a founding member of privacy seal, TRUSTe.

Saul is a founding patron of Imperial Entrepreneurs, which is helping potential student entrepreneurs at Imperial College reach out to London's established start-up and venture community to kick start opportunities. He was recently named as the winner of the marketing and communications category of the 2006 World Technology Awards in San Francisco. Saul holds an MA from Magdalene College, Cambridge.

Andrew Darling, Westpier Media & Communications LtdAndrew Darling, Westpier Media & Communications LtdAndrew Darling is managing director of Westpier Media and Communications, an agency providing marketing, PR and communications consultancy to a number of clients in the international technology and media industry. He has worked as a journalist for more than 15 years writing about communications technology, music, law and media for a number of highly respected publications and journals, including: The Times, The Guardian, New Media Age, InformationWeek, IT Week, Computing, Computer Weekly, Mobile Communications International, Wireless E-volution, Future Media, Music Week, 3GSM World Focus, Planet Wireless and Communications International. Andrew is also retained by the Network for Online Commerce (NOC), the leading trade association for interactive media companies, as director of industry affairs. In this role he regularly liaises with Ofcom and other bodies and advises the association on the development of pan-industry self regulatory initiatives aimed at maintaining a dynamic, significant and profitable telemedia industry. In addition to his consultancy and editorial work, Andrew regularly chairs conferences around the world which focus on digital and interactive media services, including World Telemedia, Digital Africa and NOC Knowledge and Networking seminars.

In 1999, Andrew was Editorial Director of MforMobile, a news and analysis website focused on the mobile content and applications market. MforMobile also produced several highly successful conferences and networking events in London, New York, Stockholm, Cannes and San Jose.
Prior to his career as a journalist Andrew was a commercial lawyer working for City firm Lovells
As a young journalist, Andrew worked in the Northwest Frontier Province of Pakistan where he reported on the United Nations and other international aid organisations’ activities in Afghanistan and Southern Asia for international news organisations.

Andrew holds a BA (Hons) in Philosophy & Economics, Postgraduate Diplomas in Journalism and Law, and a Legal Practice Certificate.

Sam Sethi, BlogNationSam Sethi, BlogNationSam Sethi is a London based entrepologist and founder or BlogNation. Sam has worked in the IT industry for over 18 years for companies like Microsoft, Netscape, Gateway Computers and CMGi, in a variety of senior technical and marketing roles. Sam has also experienced the joy and pain of running his own start-ups. Recently Sam has been working as a freelance consultant with companies such as MSN (UK) and BT, helping develop their Web 2.0 strategies.

When not blogging, consulting or presenting, Sam loves nothing better than spending time with his wife & young family, running, drinking fine wine with his friends or watching his beloved Liverpool FC - YNWA.